OCAI Pro
The Organizational Culture Assessment Instrument gives your organization a valuable, valid and visual, quantified profile for current and preferred organizational culture. The easiest, fastest and best starting point for change, organization development or improvement is OCAI Pro.
In one glimpse you'll see where your workplace is now and where people want to go. What is your culture and what do you desire in the future? Is your culture congruent? How much change does your organization want and in what direction? This is your best start to develop and change in a way that lasts...
Do you recognize the 70% failure rate of organizational culture change, the big change efforts, the resistance, the skepticism and change attrition...? We found culture to be the solution to get from plans to real implementation. The OCAI gives you the tool to proceed from the theory to the practice of workplace culture and engage people in a 21st century way.
As an independent organizational consultant, I am always looking for the right tools to help my clients reach their goals. Recently, when charged with the responsibility of creating a change management strategy for employees in an organization that had been acquired, it became clear that a culture assessment was in order. My online research quickly led me to the OCAI website, where I was delighted to find a short, online culture assessment that I could easily invite employees to complete. Because field personnel were involved, I was also able to administer a paper and pencil version of the same profile. The resulting information substantiated other findings and was presented in a readable, straight forward report. In addition to the useful information provided by the OCAI, I must mention also how helpful Marcel Lamers was throughout the process. He patiently answered my many questions (some of them more than once) and cheerfully provided outstanding support, more than once working late because of time zone differences. Thank you, Marcel. The OCAI is a good choice for those who are interested in an Organizational Culture Assessment tool that is user friendly and efficient.
Annette Aubrey, Aubrey Associates Inc.
Is that going to cost a fortune? Not anymore. All starts here, with this 15-minute, hassle-free, validated online OCAI tool. You take it further by utilizing our accompanying OCAI Work Kits that will help you utilize the OCAI outcome and co-create the change. The work kits share many hours of expensive consultancy experience - free tips and tools next to your OCAI Pro account at only $ 497.
Invite your whole corporation or just one team, it's up to you. Participants choose their preferred language: English, Spanish, French, German or Dutch. You receive an extensive report with collective results in English. The price is fixed.
Order your OCAI Pro account today!
Get started right away. Quantify culture online, share the culture framework and talk one language, add qualitative information in workshops, customize your outcome, align your people and engage them in operationalizing culture from values down to behaviors. Aim for successful change by inviting people to co-create the change, take ownership and stick with it.
It's easy. Select OCAI Pro. Pay online, download our extras and start your OCAI assessment automatically.
OCAI Pro facts
Please download the OCAI Pro product sheet as a reference from the right sidebar. OCAI Pro gives you a collective profile for all your participants. If you want to know more details from separate profiles for e.g. departments, levels or locations, you need an OCAI Enterprise.
The OCAI Assessment
Invite your participants to your private URL to do the assessment. Participants choose their preferred language: English, Spanish, French, German or Dutch. You receive an extensive report with collective results in English.
The OCAI report contains the following:
- The collective profile with current and preferred culture and an explanation
- An analysis of the discrepancy between current and preferred culture
- The profile broken down into six key dimensions of culture, namely:
- Dominant characteristics
- Organizational leadership
- Management of employees
- Organization glue
- Strategic emphases
- Criteria of success
- An assessment of cultural congruence: If the six aspects have the same dominant culture, the profile is congruent. Cultural incongruence on the other hand can lead to conflicts and inconsistencies, and these can be costly in terms of time, money, and energy.
With the OCAI Pro report, you will also receive four bonuses!
1. The OCAI Preparation Kit, including the following:
- A practical guide to start and monitor the culture assessment within teams and organizations
- An introductory text for personnel or colleagues
2. The OCAI Work Kit, including the following:
- A practical guide and road map for a one- or two-day OCAI workshop in your organization. This workshop helps your organization or team to really change!
- An easy-to-use PowerPoint presentation and tables that help you to work out culture, define behavioral change, and take action.
3. A podcast interview with professor Kim Cameron.
These are a few of the questions he answers:
- What is organizational culture?
- What does a small difference between current and preferred culture mean?
- What is the “dark side” of the four culture types?
- When shouldn't you use the OCAI?
- What's the biggest advantage of the OCAI?
4. The essay “Positive Energizers” to find and use the “change masters” in your organization
Select OCAI Pro!
Your OCAI Pro assessment is fully automatic. You start by filling in your data, you pay by credit card or PayPal, you receive an invoice by email, and then you'll find a link to your personal OCAI administration page. Invite your respondents by email and start your OCAI assessment!
On your personal OCAI administration page, you are able to do the following:
- Upload your company's logo.
- Open the culture assessment.
- Thus revealing the link to your organization's assessment. This link can be passed on to respondents.
- Check the number of respondents who have taken the test so far. Note: you can check how many people participated, you will not be able to see who did the assessment.
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Participants need a valid email address. Everyone will receive their personal profile by email as a courtesy for their participation and a confirmation that their results were stored. Seeing their scores will make people more aware of culture. An active attitude will enhance starting necessary change and anchoring what is already good.We grant people's privacy. The contact details are NOT used in any other way nor are you able to see them as an administrator.
- Download the OCAI Preparation and Work Kits and the bonuses.
- Close the assessment after the time deadline and with enough respondents.
- Download your OCAI report with the collective profiles, the six key dimensions of culture, and the explanation. Note: you cannot reopen the assessment once you've closed it.
Your investment for OCAI Pro is $497, regardless of the number of participants. You can assess one team or a whole corporation.
If you need an official bid stating the price, let us know by email. For administrative reasons, we only accept payments by MasterCard, Visa, or PayPal. OCAI Pro is paid in advance. Prices are in US $.
If you want to get a better look and feel of setting up your OCAI Pro account, please watch the video. It's in the sidebar on the right!
For consultants
OCAI Pro is also useful for outside consultants. You can work with your clients while OCAI Online facilitates the assessment and calculates the scores and profiles. It saves you hours of work! You will present an extensive report and discuss results in a professional presentation!
Go OCAI Pro!
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OCAI Pro Productsheet
Pdf, 400 kb
More information

"I have used OCAI as recently as my last client project. I think its biggest benefits are:
1. it is scientifically researched
2. it gives you some "non-emotional" words to use in describing the culture
3. I have found the results easy to use in activities/action planning."
Stacey Ferguson, Principal Consultant, The Ferguson Group U.S.

