OCAI One: Free

Individuals do the survey for FREE! 

  • Sign up for the trial version to see how the validated OCAI works.
  • Get your personal profile with a short explanation.
  • Receive a few white papers, cases and video about culture change.
  • This is our service and your starting point before you buy a Pro or Enterprise account. English only.
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Account for teams or organizations.

  • Get the collective, averaged profile of current and preferred culture for all participants.
  • Receive an extensive results report and the OCAI Preparation & Work Kits to work with the results.
  • Fixed price, regardless of the number of participants: $ 597 or € 447.
  • Buy, set-up online and start immediately. Available in 9 languages (more will follow).
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OCAI Enterprise

Account for organizations that need more than the collective culture profile.

  • Order additional sub-profiles to compare departments, locations, levels, or other demographics.
  • Customized account that you set up yourself - with clear instructions!
  • Price starts from Pro ($597 or € 447) and adds the number of sub-profiles ordered. Available in 9 languages (more will follow).
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Why Use The OCAI?


Validated & quantified

Start with a validated, quantified profile of culture types and what to change.


Quick & Focused

OCAI assesses six key aspects that define culture - the survey takes little time but is validated.


Share & Engage

No charge per person: invite everyone! You can't change unless you engage coworkers.


Develop Dialogue

Apply our approach to elaborate on the results and engage people. They own the change.


Change what Matters

Together, focus on the daily behaviors that make the difference - and do change together.


Make Change Last

Change circles help people stay at it! Support coworkers to change.

OCAI makes change work

OCAI online helps leaders, managers, Organization Development consultants, Change practitioners, HR people and other professionals to assess and guide organizational culture change.

OCAI online’s founders are Marcel Lamers and Marcella Bremer. Our motto is to develop the workers, the workplace and the world.

We provide the OCAI tool online as a starting point for development and change. Our services include the online OCAI survey with ready-to-use Preparation & Work Kits, video trainings, books, live workshops and consulting. Our partner consultants all over the world can support your organization to grow.

Our Books

Organizational Culture Change

by Marcella Bremer
Unleash your organization’s potential in circles of 10.
The practical How-To book stuffed with real cases!
Buy Now »


Leadership & Change Blog

plus Members Area with extras
Leadership & Change Magazine Issue 11
The blog that helps YOU make a difference with positive leadership, culture & change

Check it out »

Why work with culture?

Research shows culture's powerful effect on the performance and long-term effectiveness of organizations. It impacts employee morale, commitment, productivity, physical health and emotional well-being.

Culture is what makes your organization unique - and what may keep you stuck in the past... Today's world is complex, interconnected, driven by fast technological and social change. We need to update our mindset and behaviors to survive. Leadership, culture and change have changed. Are you ready? Develop your coworkers and co-create a culture that thrives on change.

Gauri Row Kavi
Sr Manager - Training & OD at Tata Sky Ltd, India

We have used the OCAI in our organization and found it to be extremely accurate, comprehensive and valuable. After taking the instrument, you can structure a way forward based on the detailed feedback it throws up, towards a more constructive culture. The beauty of this tool is that it gives you all the possible layers you may want - across functions, grades etc. helping to pinpoint every problem area and the solution for it.