Organizational culture assessment instrument online
Here's your quick, easy and reliable resource for assessing and changing organizational culture.
The Organizational Culture Assessment Instrument (OCAI) is a hassle-free tool for diagnosing organizational culture, developed by professors Robert Quinn and Kim Cameron. OCAI is a validated instrument, based on the Competing Values Framework, and used by over 10,000 companies worldwide. It takes about seventeen minutes to measure the current as well as the preferred culture.
How is your organization doing?
Select your product:
OCAI One—Individuals take the test for FREE! Find out how this instrument works and get your free personal profile with a short explanation.
Learn more about OCAI One
Ocai Pro—Manage your team's or organization's culture assessment online. Receive an extensive report, the OCAI Preparation Kit, and OCAI Work Kit for $ 497 no matter the number of respondents. Invite as many as you need.
Learn more about OCAI Pro
OCAI Enterprise—When you need several extra profiles calculated, such as the differences between different product groups or sites, just request all you need and we'll serve you. Get your extensive report, the OCAI Preparation Kit, the OCAI Work Kit, and the current bonuses, starting from $ 497. Number of respondents doesn't matter.
Learn more about OCAI Enterprise
OCAI at your service
OCAI Online is at the service of managers, consultants, change agents, HR people, and business students to measure and manage organizational culture change.
Our additional OCAI Preparation Kit and OCAI Work Kit facilitate utilizing the OCAI and provide ready-to-use presentations and manuals. You can do it yourself!
Why use the OCAI for diagnosing culture in organizations and teams?
- It gives a validated and quantified image of overall culture as a starting point for change.
- It's timely and focused: It measures six key aspects that make a difference for success, and both assessment and change strategy can be done quickly.
- It's involving, as it is easy to include all the personnel and gives an idea of employee satisfaction, based on discrepancies between current and preferred culture.
- It's manageable with a step-by-step method for change that involves as many employees as you want, while no outside experts are needed.
- It supplies a clear vision on the preferred culture that can be adapted to become a road map for change, which will mobilize your organization to sustainable change.
The OCAI is practical and focused, timely, manageable, quantitative, involving, and valid!
Test your organizational culture right now and prepare for the future.
Kim Cameron, professor of Management and Organizations in Michigan and OCAI co-founder, about the Dutch National Research Organizational Culture in Health Care
"I can certainly endorse your work as being vitally important, enlightening, and seemingly very helpful in stimulating needed change in the Dutch health care sector. You are certainly to be congratulated on your work, your insights, and for asking the right questions in the first place. This study should be taken seriously as an important source of information for guiding change."
How does the OCAI work:
By rating six key aspects of organizational culture that were found to determine success, the respondent assesses the current organizational culture. The outcome is based on the Competing Values Framework and consists of four culture types: Clan Culture, Adhocracy Culture, Market Culture, and/or Hierarchy Culture.
In the same way, the preferred culture is determined. The assessment is validated and takes only seventeen minutes (or less). Take the test now or read more about the underlying OCAI model.
Why measure and manage organizational culture?
Research shows a powerful effect on the performance and long-term effectiveness of organizations. The impact on individuals (employee morale, commitment, productivity, physical health, and emotional well-being) is also well documented.
Why change anything?
Because the world is changing rapidly, most organizations have to adapt to survive and succeed. Change only when it’s necessary. Signals that indicate change are low productivity, new competition, complaining customers, absenteeism, and so on. Sustainable change is possible when executives and employees change their working culture and behavior and thus their results.
Using the OCAI is a first step in improving performance.
OCAI update
Subscribe to our OCAI online update to receive information on articles, trends in organizational culture, videos and podcasts. We'll start by sending you the essay: "Organizational Culture, the difference between failure and success."
Recent blog posts
"My experience is that it is a very useful tool. It provides a quick and easy way for the key players in the organization to look at where they agree and where they disagree. It is a great tool for enabling a discussion about the ideal culture for the organization. It then provides a way to help the rest of the organization to understand their own views of the organization's culture and to understand what the leadership seeks. I highly recommend it. "
Jo McDermot, Principal at Catalyst for Change Consulting, USA
"We have used the OCAI in our organization and found it to be extremely accurate, comprehensive and valuable. After taking the instrument, you can structure a way forward based on the detailed feedback it throws up, towards a more constructive culture. The beauty of this tool is that it gives you all the possible layers you may want - across functions, grades etc. helping to pinpoint every problem area and the solution for it."
Gauri Row Kavi, Sr Manager - Training & OD at Tata Sky Ltd, India
"This assessment is easily acknowledged and works fast. It pointed out what aspects we had to work on for improved employee retention."
Ids Jousma, managing director Hospital De Sionsberg
OCAI online
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