Organizational culture assessment instrument online

OCAI graphHere's your quick, easy and reliable resource for assessing organizational culture and starting successful change! Avoid the 70% failure rate and engage your organization with the OCAI tool and our work kits for organizational culture change.

The Organizational Culture Assessment Instrument (OCAI) is a hassle-free tool for diagnosing organizational culture, developed by professors Robert Quinn and Kim Cameron. OCAI is a validated instrument, based on the Competing Values Framework, and used by thousands of companies worldwide. It takes about seventeen minutes to measure the current as well as the preferred culture.
You too can engage in successful, sustainable organizational culture change using the OCAI tool and its accompanying easy-to-follow change plan.
How is your organization doing?

Select your product:

OCAI One—Individuals take the test for FREE! Find out how this instrument works and get your free personal profile with a short explanation.
Learn more about OCAI One

OCAI Pro—Manage your team's or organization's culture assessment online. Receive an extensive report, the OCAI Preparation Kit, and OCAI Work Kit for $ 597 no matter the number of respondents. Invite as many as you need. Available in Chinese, Dutch, English, French, German, Italian, Russian or Spanish!
Learn more about OCAI Pro

OCAI Enterprise—When you need extra profiles calculated, such as the differences between different product groups or sites, just request all you need and we'll serve you. Get your extensive report, the OCAI Preparation and Work Kit, and the current bonuses. Number of participants doesn't matter. Available in 8 languages!
Learn more about OCAI Enterprise

OCAI at your service

OCAI Online helps managers, consultants, change agents, HR people, and business students to assess and guide organizational culture change.

OCAI Online’s founders are Marcel Lamers MSc. and MScBA. Our motto is to develop the workers, the workplace and the world.
We provide the OCAI tool online next to various online training and consulting. The additional OCAI Preparation Kit and OCAI Work Kit facilitate you to utilize the OCAI tool for engaging change and provide ready-to-use presentations and manuals for your 21C Change.

The OCAI way: 21st Century Change, engaging and inclusive

Do you know the problem with organizational culture change: 70% fails because it doesn’t fit into the current culture and it’s ordered in a command-and-control way and causes resistance.

The thing is: we can’t change others. We have to change collectively to make a real, sustainable change as an organization. Command and control works worse than ever before. We found out that the most successful way to change, is by engaging your co-workers and employees: they have lots of ideas to improve their organizational culture, leadership, engagement, strategy, diversity, innovation, performance and even fun. They might stick with this change much sooner than in the old-fashioned way.

In an easy-to-follow framework of 7 steps you take your stakeholders from assessment to a quantified, visual profile to adding qualitative examples, raising engagement and awareness, assessing the future, defining the preferred organizational culture to the levels of behavior and outcomes, and finally to a change plan that people take ownership for because they co-created it.

Get started now and try the OCAI tool yourself.

Student discount

Students and academic researchers are eligible for a discount. Just email us a short description of your thesis or project and we'll let you know.

OCAI available in 12 languages

Next to English, the OCAI tool is also available in Chinese, Danish, Dutch, French, German, Italian, Portuguese, Russian, Spanish and Swedish for our paying customers. After purchasing an OCAI Pro or Enterprise account, participants can select their preferred language. The report is in English.

Why use the OCAI for diagnosing culture in organizations and teams?

  • It gives a validated and quantified image of overall culture as a starting point for change.
  • It's timely and focused: It measures six key aspects that make a difference for success, and both assessment and change strategy can be done quickly.
  • It's involving, as it is easy to include all the personnel and gives an idea of employee satisfaction, based on discrepancies between current and preferred culture.
  • It's manageable with a step-by-step method for change that involves as many employees as you want, while no outside experts are needed.
  • It supplies a clear vision on the preferred culture that can be adapted to become a road map for change, that will mobilize your organization to sustainable change.

The OCAI is practical and focused, timely, manageable, quantitative, involving, and valid!
Test your organizational culture right now and prepare for the future.

Kim Cameron, professor of Management and Organizations in Michigan and OCAI co-founder, about the Dutch Research on Organizational Culture in Health Care

"I can certainly endorse your work as being vitally important, enlightening, and seemingly very helpful in stimulating needed change in the Dutch health care sector. You are certainly to be congratulated on your work, your insights, and for asking the right questions in the first place. This study should be taken seriously as an important source of information for guiding change."

How does the OCAI work:

By rating six key aspects of organizational culture that were found to determine success, the respondent assesses the current and preferred organizational culture. The outcome is based on the Competing Values Framework and consists of four culture types: Clan Culture, Adhocracy Culture, Market Culture, and/or Hierarchy Culture.
In the same way, the preferred culture is determined. The assessment is validated and takes only seventeen minutes (or less). Do the assessment now or read more about the underlying OCAI model.

Why measure and manage organizational culture?

Research shows a powerful effect on the performance and long-term effectiveness of organizations. The impact on individuals (employee morale, commitment, productivity, physical health, and emotional well-being) is also well documented.

Why change anything?

Because the world is changing rapidly, most organizations have to adapt to survive and succeed. Change only when it’s necessary. Signals that indicate change are low productivity, new competition, complaining customers, absenteeism, and so on. Sustainable change is possible when executives and employees change their working culture and behavior and thus their results.
Using the OCAI is a first step in improving performance.

If you're registered with YouTube, you can subscribe to the Organizational Culture channel.

Want to discuss your cases, questions and experiences using the OCAI? Join our specialized Linkedin Group "Organizational Culture Assessment to Change".

Download our PowerPoint presentation about the OCAI tool.

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