OCAI Online provides the validated Organizational Culture Assessment Instrument online so everyone can access this useful tool as a starting point for change.
Successful organizational change is all about changing "the way we do things around here": organizations don't change if people don't change some crucial behaviors. Working with culture is an excellent way to change because it departs from what people value and do right now - and evolves toward a preferred culture with selected new beliefs & behaviors. People support each other to change those behaviors that will make the difference. Starting with the OCAI, you can utilize the "sticky part of culture" of people copying, coaching and correcting each other - but this time not to hold each other back and stay stuck in old habits. With the OCAI approach, people may support, and copy-and-coach each other toward practicing the new behaviors. The OCAI tool is a great starting point - followed by OCAI workshops that entice people to co-create their culture and take ownership of the change.
Numerous organizations, consultants, and over 50,000 individual respondents (update October 2016) have worked with OCAI Online: using the free or paid OCAI survey, the work kits, the video training, the book and/or our consultancy.
To give you an idea:
OCAI Online is founded by Marcel Lamers Msc. and Marcella Bremer MscBA. We are based in the Netherlands, Europe.
We have been working on organizational culture for many years before we started OCAI Online - we founded "Kikker Groep", a European consultancy company that specializes in organizational development, culture and change.
We started using the OCAI nationwide in 2008, when we researched the overall culture in the Dutch health care sector. The results showed that most of the health care workers were not satisfied and wished for change.
Kim Cameron, professor of Management and Organizations in Michigan and OCAI co-founder, about the Dutch National Research Organizational Culture in Health Care
'I can certainly endorse your work as being vitally important, enlightening, and seemingly very helpful in stimulating needed change in the Dutch health care sector. You are certainly to be congratulated on your work, your insights, and for asking the right questions in the first place. This study should be taken seriously as an important source of information for guiding change.'
We are happy to offer the OCAI online, with permission of professors Kim Cameron and Robert Quinn. The OCAI provides a very useful starting point for successful organizational change.
We refined the dialogue suggestions from Cameron and Quinn's book "Diagnosing and Changing Organizational Culture" and developed a workshop approach with questions and exercises that made it easier for our clients to work on organizational culture and create change. We share this approach briefly in our OCAI work kits. The full approach with cases and examples is explained in Marcella Bremer's book "Organizational Culture Change: Unleash your Organization's Potential in Circles of 10" - available on Amazon. Our online OCAI video training explains this culture change process as well - while Leading Successful Change is a shorter recording from our live workshop.
Our approach helps you to guide change yourself. However, if you prefer an external consultant to guide your change process, we recommend our partners. We have partnered with local consultants all over the world who can facilitate change in your own time zone and language. Check if there's a consultant near you on our Consultants Page.
About Marcel & Marcella
Our motto is to develop the workplace, the workers and the world. We help leaders, HR and change practitioners to change organizations and create great cultures - because we believe that organizations are great learning labs. If people develop themselves at work - they take their new skills and mindsets home. Everything you need to succeed at work - is what will make communities and the world a better place as well. Think of communication skills, self-management and time-management, dealing with change and collaborating with people that are different... That's what organizational change & workplace culture will teach you. We've been learning about these topics ever since we started our first jobs, and next, when we started and managed our own companies.
What we've learned in short: we can’t change the others. We have to change personally and collectively to make change stick in an organization. Command and control works worse than ever before. We’re entering a new era of global change at high-speed, instant accessibility of information and rewards, while our highly-educated professionals want mastery, autonomy and purpose. Need we say more?
The most successful way to change is by engaging your coworkers: they have lots of interesting information, insights and ideas to improve culture, leadership, engagement, strategy, diversity, innovation, performance and even fun. They might engage in change much more than in the old-fashioned way (though nothing is ever certain).
In an easy-to-follow framework of 7 steps you take everyone from assessment (15 minutes) to a quantified, visual profile to adding qualitative examples, raising engagement and awareness, assessing the future, understanding the preferred culture to the levels of behavior and outcomes, and finally to a change plan that people take ownership of because they co-created it.
OCAI in other languages
The OCAI assessment can be done in English, Dutch, German, Danish, Finnish, Swedish, Norwegian, Italian, Spanish, French, Greek, Croatian, Polish, Turkish, Arabic, South-American Spanish, Brazilian Portuguese, Chinese, and Korean when you use an OCAI Pro or OCAI Enterprise account. We also operate a Dutch OCAI site.
Reports by industry group or economic sector
Our database is organized by industry group and economic activity. We can calculate the (anonymous) scores of a specific sector. It's interesting to see the similarities and differences between industry groups and countries.
If you have any questions or comments, please send us an email.