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NoLIMIT Performance

Brian Ruffner

Brian’s exceptional 35+ year track record is a testament to his proven history of success across diverse fields. His past achievements include building high-performance teams that have driven sales and revenue growth in business, education, and sport, consistently delivering transformational outcomes.

He partners with organizations to achieve scalable growth, yielding record-setting bottom-line revenue outcomes, while fostering growth cultures to ensure continued success. Brian is an ICF Professional Certified Coach (PCC) with advanced credentials in executive and team leadership. He holds the prestigious ICF Advanced Certification in Team Coaching (ACTC), reflecting his expertise in facilitating high-performing teams. Additionally, he is Board Certified (BCC) as an Executive and Leadership Coach—a distinction that represents the highest standard of excellence and professionalism in the coaching industry.

As the former Director of Sales with Comfort Systems USA Southwest, Brian developed and led a high-performance sales team. The team, known as the “A-Team,” offered best-in-class HVAC, electrical, plumbing, mechanical projects and preventive maintenance services. Under his leadership, they experienced 20X growth, achieving a substantial increase in profitability. He inherited a struggling sales team with an 87% turnover rate and built it from 6 to over 26 sales representatives, cultivating a high-performance, empowered growth culture that fueled sustainable success with a 5% turnover.

His DNA includes transformational success with construction and service companies, mechanical, HVAC, electrical, plumbing, general contractors, restoration, roofing, framing, engineering, design, manufacturing, industrial, high-tech / semiconductor, mission-critical, education, and sports. His experience spans residential, light commercial, and commercial markets, including OEMs, equipment manufacturers, and distributors.

A graduate of Warner Pacific University, Brian earned a Bachelor of Science degree, an MA degree in Education, and a Ph.D. in Performance Psychology (ABD) from Grand Canyon University.

What is Performance Psychology?
Empower individuals to unleash their full potential and achieve extraordinary success in business, sport, and personal pursuits. Discover how to harness this power to dominate your marketplace and transform your life.

NoLIMIT Performance