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Calling customer service, you immediately hear whether they really care or whether they feel indifferent. Intuitively we all know the importance of employee engagement. And research confirms it.

"The OCAI assessment made the need for market culture apparent. Team opinion shifted."

“The OCAI assessment improves understanding and incites reflection,” according to Ytje Jensma. She is an operational manager at the UMCG Rehabilitation Center.

‘Come to the cliff’, he said.
They said, ‘We are afraid.’
‘Come to the cliff’, he said.
They came.  He pushed them.
And they flew.

-Guillaume Appolinaire

Many people and organizations are still recovering from the credit crunch. The wrongdoers: banks and other financial organizations or banksters. Their image is cold, competitive, hungry for power, and even greedy.

What’s the diagnosis for the health care sector?